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Marketing Tip Kold King believes wholeheartedly in differentiation - both for Kold King as a manufacturer, and for our customers, roofing contractors. We have competed in both markets for decades and we firmly believe that differentiation is an important key to success. What used to be national markets with local companies competing for business has become a global market with everyone competing for everyone's business everywhere. With the enormous competition markets today are driven by choice - your targeted customers have too many choices, all of which can be fulfilled instantly. Choosing among multiple options is always based on differences, implicit or explicit, so you ought to differentiate in order to give the customer a reason to chose your product or service. Thus, "differentiation is one of the most important strategic and tactical activities in which companies must constantly engage. ---Differentiation Strategy, How To Survive in the Era of Hypercompetition
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Kold King Manufacturing and Distributing, LLCHail Season Is Just Around The Corner! Kold King rig owners have huge leverage after a hailstorm. Some advantages that property managers/owners as well as insurance adjusters like:
Here is a helpful website to check for hailstorms in your area: http://www.spc.noaa.gov/climo/
Kold King Customer Comments: "I bought my Kold King rig because I can't make money doing SPF anymore, the market is saturated. There are so many foamers in our area that the price of SPF over gravel BUR is as low as $200/SQR. You can't make money at that, and I darn sure don't need to work for practice." (name available upon request) "The real value in your Kold King rig isn't just the equipment, but being able to tap into Kold King's extensive knowledge about how to market, sell, and install these roofs very profitably." (name available upon request) "After 25 years in the roofing business, I thought I knew everything. But Kold King's people are used to thinking outside the box - they taught me that healthy profits don't result from doing the same thing every other contractor is doing. Let them knock heads with each other and beat each other up scrapping for enough to just get by. (name available upon request) I was skeptical that these emulsion roofs can last 20-40 years as I've heard, but I took a day and went to Texas to see some emulsion roofs Kold King's people installed 25-27 years ago. Not only are those roofs still on and still watertight, but they looked like they still have quite a few years of life left in them. That kind of life is unheard of in recover/retrofit type roofs. I can sell that!" (name available upon request) Kold King Rig Bargains! This is our best rig bargain of the year. Whatever rigs we have left in mid-December we always discount heavily to get them gone by the end of the year. This rig is all new and usually sell for $24,500. It is priced at $19,900. It includes:
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The emulsion roof systems offer these important advantages:
You Get More With Kold King!
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A Rolling Billboard Your Kold King rig comes standard with a catchy graphics package on the sides and back to promote your company as your area's trained Kold Kinger contractor.
You Get More With Kold King! |
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 www.koldking.com adams@door.net Copyright © 2007, Kold King |
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